22 October, 2017

The Czech Republic & the Philippines: Budvar beer to be marketed as Czechvar in the Philippines

The Czech Republic’s signature beer will soon be available in the Philippines, the Business Mirror reported on October 22.

Globally known as Budvar (after its home city with the German name Budweis) the beer will be marketed locally as Czechvar, it is reported.

The brand is brewed by Budejovicky Budvar, the only state-owned brewery in the Czech Republic, which produced its first batch in 1895.

According to the Czech Embassy in Manila, “The recent entry into the [Philippine] market provides an opportunity for the Filipinos not only to taste the real traditional Czech beer but also [for them] to further explore the culture that can be viewed through the lens of traditional crafts and history. It is more than safe to assume that the Czechs know their beer as the Czech Republic tops the per-capita beer-drinking table for 23 consecutive years, with over 140 litres per person.”

Also, it said that, “The aim for high-end beers available in the market is to provide [Filipinos] with new choices in the market and expand their palates. There is no better way to do this than by introducing a high-end, award-winning and traditional beer, such as Czechvar.”

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