Canada: Labatt Breweries is launching Labatt Genuine Honey

Labatt Breweries of Canada announced on May 30 that it is launching Labatt Genuine Honey, a new premium Labatt lager made with pure Canadian honey.

"We're launching Labatt Genuine Honey for people who want a honey beer but won't compromise on taste or quality," said Bob Chant, Director of Corporate Affairs, Labatt Breweries of Canada. "At $25 for a case of 24 bottles, Labatt Genuine Honey is a really great deal. And, because it's brewed by Labatt with pure Canadian honey, beer drinkers can be assured its genuine high quality."

Labatt Genuine Honey is a smooth-tasting, refreshing amber lager that is naturally aged. It was developed at the Labatt centre for innovation in Labatt's hometown, London, Ontario, one of four global InBev centres of excellence for beer research and development around the globe. It has 5 per cent alcohol by volume.

"At the end of the day, beer drinkers care about taste," said Renee Claude Beauchemin, Labatt brewmaster. "We've taken our time to ensure that Labatt Genuine Honey, like all the beer we brew, delivers superior flavor. It's made with pure Canadian honey, has a smooth finish and is definitely worth the wait."

Labatt Genuine Honey is available now at The Beer Store and LCBO Combo Store locations in Ontario for $12.80 for 12 bottles and $25.00 for 24 bottles. It is being supported with a marketing campaign that includes print, outdoor and television advertising.

Founded in London, Ontario in 1847 and the proud brewer of more than 60 quality beer brands, Labatt is Canada's largest brewery.

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