Indonesia & South Korea: Indonesia’s PT Multi Bintang starts exports of its flagship beer to South Korea
Indonesian alcoholic beverage producer PT Multi Bintang Indonesia has officially exported its most renowned beer Bintang to South Korea, Tempo.co reported on May 15.
Multi Bintang Indonesia President Director Michael Chin revealed that the company has prioritized the South Korean market this year in hope of having its brand accepted by the Korean society despite not specifically mentioning the company's export target and volume.
“We believe that the demand can grow in South Korea, however, we cannot reveal the export value since it is a sensitive subject,” said Michael at the company’s factory in Tangerang, Banten, on May 14.
Furthermore, Multi Bintang Indonesia has started to export its product after it was able to meet the quality standards requested by the South Korean importer. This deal was made possible thanks to the partnership between Multi Bintang and South Korean Heineken.
However, the export volume is still in its early stage which represents 5 percent of the company’s total production that adds up to 2 million hectolitres or 200 million litres.
Other than South Korea, Bintang was also exported to several other countries in 2017 such as Japan, Singapore, Timor Leste, Australia, the Netherlands, and England.
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