Portugal: Portugal’s leading brewer changes its name to Super Bock Group

Portuguese beverage company Unicer has changed its name to Super Bock Group (SBG), ESM reported on November 13.

This change of the corporate identity incorporates the name of its most famous brand, Super Bock beer, which is celebrating 90 years of production this year.

The company is the market leader in Portugal and is present in over 50 countries, while the annual beer production surpasses 300 million litres.

During the year 2017, the company's beer exports to China have doubled, while overall exports have grown by 25%, reports daily Expresso. SBG is available at 5,000 points of sale in China, across three provinces boasting 200 million people, and is served by a local distributor.

China has become the company's main foreign market, accounting for 40% of SBG’s exports – i.e. 12% of global revenue (€451 million in 2016). Exports will account for 30% of turnover in 2017. Over the past two years, the company has seen its Angolan market slip back however.

The biggest shareholder in the company is Portugal’s Grupo Viacer (consisting of Violas, Arsopi and BPI), which holds 56%, while the remaining 44% is owned by the Carlsberg Group.

E-malt.com, the global information source for the brewing and malting industry professionals. The bi-weekly E-malt.com Newsletters feature latest industry news, statistics in graphs and tables, world barley and malt prices, and other relevant information. Click here to get full access to E-malt.com. If you are a Castle Malting client, you can get free access to E-malt.com website and publications. Contact us for more information at marketing@castlemalting.com .